BOLD is built for Attention

BOLD (Basic Online Likes Dashboard) is a unified Attention Management Platform (AMP) that helps advertisers and publishers to easily manage attention-centric advertising campaigns and tokenized revenue over Blockchain-based ad networks/protocols and ecosystems such as Brave and other similar emerging solutions.

AI - Attention Intelligence

AI driven Attention Intelligence platform that helps you predict, act and reward attention easily, anonymously and transparently.

Any Ad Protocol | One Simplified Platform

Manage campaigns across multiple Blockchain Ad Protocols using a unified, easy-to-use and familiar ad management interface. Advertising for the Blockchain era.

Token Agnostic

Fund campaigns and rewards using Basic Attention Token as well as any Token that drives Blockchain-based ad-protocols and networks.

Dynamic Token Rewards

Reward audiences using dynamic token rewards in exchange of data and intelligence that augments your brand’s purpose.

WHY BOLD ?

A marketing and media ecosystem rooted in transparency and driven by the Blockchain is rapidly emerging. With several partners out there creating tokenized solutions to tackle the transparency challenge, BOLD is focused on solving the usability and relevancy challenge.

BOLD helps advertisers and publishers manage the emerging, tokenized, attention-metric focused advertising protocols and models that today are in different stages of maturity, starting with Brave. BOLD is designed to bring much needed familiarity and ease of use to advertisers and publishers to manage the emerging ‘token-vertising’ economy.

So, whatever your preferred blockchain-based ad-protocol preference may be, BOLD is the only DAPP you will need to power your tokenized marketing into the future.

Roadmap

  • MVP development - September
  • Publisher Token Intelligence - End of September
  • Advertiser Attention Intelligence - October
  • Beta release - End of October
  • Full platform release - November
  • Managing ads for prelim platform clients - November
  • Integration with other ad protocols - December
  • Managing ads across ad protocols - Q1 2019

Unified Platform that Helps Drive Attention ROI

For Advertisers


  • Intelligent Attention Management and Attribution
  • Measure Campaign Attention ROI
  • Identify and reward your MVA - Most Valuable Audiences
  • Brave + BAT compatible as well as any other ad/media protocol and tokens
  • Tokenized Audience Rewards Management
  • Simplified Interface for easy usability

For Publishers


  • Advertiser Token / ROI Management
  • Accept BAT and any other ad-protocol/ad-token
  • Content intelligence for better contextual ads
  • Identify and reward your MVA - Most Valuable Audiences

Token-Agnostic, Attention Management and Rewards

BOLD is being built to be Token Agnostic. We want BOLD to be your single-window interface to intelligently manage your campaigns marketplace compliant Blockchain ad-ecosystem and ad/attention tokens.That includes tokens like BAT (Basic Attention Token), and other similar ad-focused tokens.

As the advertising ecosystem moves towards decentralization, multiple protocols, tokens will emerge based on specific use cases and verticals and each of them will hold unique and disparate value.

Advertisers and Publishers are in need of a solution that allows them to drive scalable campaigns across multiple decentralized ad-networks/platforms that might accept specific tokens based on specific functions, objectives and needs - from transparency to rewards, all within the purview of advertising.

BOLD is built with solving this challenge in mind and is designed to make it easy for advertisers and publishers to drive this transparently, intelligently and securely.

We Are BOLD

One part Blockchain + One Part Advertising = All Parts BOLD

Abhinav Ramesh
RamKrishna Raja